Case Study: Sparesbox

Integrated data and enriched product information for the win

“Fusion Factory is a one-stop shop for data integration and omni-channel commerce—it’s all encompassing. They have established a niche for themselves in this space.”

Andrew Palmer, IT Manager for Sparesbox

As an early player in a booming auto parts industry, Sparesbox knew they needed a robust solution for all their data and commerce needs. With a database comprising of over 3.5M vehicle-product relationships, Sparesbox needed a solution that would quickly and efficiently return the 100+ relevant parts for the customer within milliseconds. 

As an early player in a booming auto parts industry, Sparesbox knew they needed a robust solution for all their data and commerce needs. With a database comprising of over 3.5M vehicle-product relationships, Sparesbox needed a solution that would quickly and efficiently return the 100+ relevant parts for the customer within milliseconds. 

“When we began developing the concept of Sparesbox, we went through a rigorous process to figure out how we could connect the dots between vehicle data, our data integration needs and selling across multiple online channels.” said Andrew Palmer. 

“We came to Fusion Factory due to the flexibility, scalability, robustness and expertise of their data integration and omni-channel commerce solution—not to mention their proven performance working with a number of merchants in the automotive retail industry.”

Fusion Factory’s solution for Sparesbox enables a seamless customer experience across multiple platforms. Integration with the Sparesbox eCommerce platform, eBay marketplace, online channels, ERP and other back-end systems all play a role in making each sale possible and efficient from an operations perspective.

And now?

  • Enriched and integrated product data, synchronising to feed into multiple online channels
  • A single-source solution provider enables Sparesbox to prioratise key business strategies, allowing them to move quickly to keep up wit industry standards and customer demands
  • Significantly fast turnaround for adding new sales channels
  • Reduced resources required to manage the data

“What Fusion Factory does well is take very raw complex data, enrich it and enhance it for the retail audience.”

Case Study: Retail Apparel Group

RAG enhances customer experience with Fusion Factory

“The Fusion Factory solution matched all our data transformation needs—at the right price. Their in-depth knowledge of the online retail industry, data integration, complex platforms and complete understanding of business requirements is second to none,” 

Peter Ratcliffe Head of Digital for Retail Apparel Group

When Australia’s largest menswear specialist, Retail Apparel Group, needed to improve efficiencies in handling complex product data across across all their business systems, they immediately turned to Fusion Factory.

“I knew the (Fusion Factory) team and their solution matched all RAG’s data transformation needs… Their in-depth knowledge of the online retail industry, data integration, complex eCommerce platforms and complete understanding of business requirements is second to none,” said Peter Ratcliffe, Head of Digital for Retail Apparel Group.

RAG were looking to enhance the customer experience across their websites: Tarocash, yd., Conner and Johnny Bigg. The fundamental need for the business was to explore more efficient ways to integrate, streamline and manage complex product data between its POS system, eCommerce platform, multiple brand websites, online sales channels and 3PL service providers. They needed a solution that would future-proof their business, and allow them to easily integrate new channels and systems in the future. 

And now?

  • Increased repeat purchases through an improved customer experience
  • Significant uplift in online sales and increased efficiencies with Comestri’s data categorisation and rule engine
  • Time to integrate new systems, partners and channels has more than halved
  • By storing the data centrally, new products can be launched to market within a few hours, not days.
  • Significant increase in market share across all brands, driving a competitive advantage across the group

“Our business is now streamlined and automated—making it easy to integrate data across multiple systems and sell across as many online channels as RAG require. sa Fusion Factory exceeded all our expectations with our implementation—from the functionality of the solution, the ease of configuration and ongoing support.”

Peter Ratcliffe Head of Digital for Retail Apparel Group

Welcome to Comestri

Say hello to our new brand

CommerceConnect is now Comestri

The wait is finally over.

The team at Fusion Factory is very excited to finally announce that after a lot of hard work, CommerceConnect has been rebranded.

Say hello to Comestri.